ipad
The Inside Story of How the iPad Got Its Iconic Design

While Jony Ive's group was secretly working on the iPad, Steve Jobs was telling the public and press that Apple had no intention of releasing a tablet. “Tablets appeal to rich guys with plenty of other PCs and devices already,” he said publicly. But Jobs was dissembling. “Steve never lost his desire to do a tablet,” said Phil Schiller. In fact, while Jony’s design team was developing the iPhone, they were also actively working on tablets. Jobs was just waiting for the right time to bring a tablet to market. Read More >>