How Two Big Brand Boozes are Moving Forward by Going Backward

Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough's Reserve, or whether it's a complete replacement of the brand's main product, à la Pernod Absinthe. We recently spent some time with both of these new/old products. Here's the skinny. Read More >>

The Greenhound: Our Favourite New Summer Drink

We are officially in the dog days of summer. In London, the weather forecast for the next couple of weeks gets up to 29 degrees C. You need something refreshing. The Greenhound is that something. Read More >>

happy hour
Absinthe Lollies: The Frozen Treat That Will Melt Your Face

This hot British June is the perfect time to sip cold cocktails and eat frozen treats. Why not double your pleasure and combine the two into a single, efficient indulgence? Read More >>

Windows Jailbreakers Can Now Drink the Sweet GreenPois0n Absinthe Too

It’s not just Mac users who can now release the shackles of Apple’s grip on their iPhone 4S and iPad 2 – Windows users can now grab GreenPoins0n Absinthe and jailbreak their A5-packing iDevice. Read More >>