apple
A Classic Pair of Apple-Branded Trainers Just Sold For Over £8,000

Every few years rumours will pop-up about a supposed smart shoe Apple is working on, and as far-fetched as they might seem, the company did dabble in sportswear in the early ‘90s, including a pair of Apple-branded trainers on which collectors are still happy to spend obscene amounts of money at auction. Read More >>

wearables
Google Wants to Get Inside Your Football Boots

If there’s one thing football nerds love, it’s playing FIFA. Well, for the more actively inclined, Google is apparently partnering with Adidas and EA Sports by offering up “Adidas GMR Insoles.” Powered by Google’s second-generation Jacquard tag, the insoles will track how well you play on the pitch and translate that into stat boosts for your team in the FIFA mobile game for Android and iOS. Read More >>

adidas
Adidas X Star Wars Basketball Collection Launches Next Month

Adidas is launching another line of pop culture inspired shoes in the run-up to the release of Star Wars: Rise of Skywalker. Read More >>

shoes
Sports Direct Accuses Nike and Adidas of Unfairly Controlling the Bouncy Shoes Market

Mike Ashley's Sports Direct is attempting to start a little war with Nike and Adidas, and is accusing the two sportswear giants of using their big brand leverage to control the market; demanding competition authorities initiate a "wide market review" of their UK and EU operations. Read More >>

clothing
Alan Titchmarsh Models Shoes for Adidas Gardening Collection

Sportswear firm Adidas has let one of its edgier design divisions off the hook, to such an extent that it's produced a range of gardening-inspired outdoor wear and hired celebrity TV gardener Alan Titchmarsh to – ironically we suspect – sell it to the public. Read More >>

design
Adidas’ FutureCraft Loop Trainer Talks a Big Recycling Game

As much as I like trainers, one problem with the modern running shoe is that after your kicks get worn out, you can’t resole them like you can a nice dress shoe. So inevitably, old trainers end up getting tossed in the trash where they rot in a landfill somewhere for the next few decades or more. However, with some help from its forward-thinking FutureCraft design studio, Adidas has created the Loop, which includes some important innovations that could help reduce waste from shoe manufacturing, even if it hasn’t magically solved the problem yet. Read More >>

game of thrones
Here are All of Adidas’ Game of Thrones Trainers

First teased late last year, Adidas has now released images of their entire collaboration with HBO’s Game of Thrones, a line that’s going to include six pairs in all, each of them based on a house or faction from George R. R. Martin’s universe. Read More >>

london
Adidas Has Made A Shoe For Every Tube Line

Adidas loves its trainer collaborations, and despite having done one with Transport for London just a month ago to celebrate the fifteenth anniversary of the Oyster card, they've somehow prepared another entire line of tube shoes. Read More >>

game of thrones
Adidas’ Game of Thrones Trainers Are Not That Game of Thrones-y

Do you like Game of Thrones? Do you feel an affinity with House Targaryen, their dragon-scales-and-golden-eggs aesthetic, and their badass house words 'Fire and Blood'? Read More >>

london
All Aboard the Tube Trainers: Adidas Reveals London Underground Shoes

The London Underground visual identity is one of the few things called 'iconic' that actually is, so it's no surprise that a whole bunch of merch exists. Read More >>

security
Adidas Says ‘Unauthorised Party’ Maybe Got Millions of Logins, Reminds Us to Never, Ever Reuse Passwords

On Thursday, Adidas revealed a “potential data security incident” that possibly left the contact and login info of millions of Adidas customers in the hands of an “unauthorised party.” As many as “a few million” customers who used the Adidas US website may have been affected by a breach, the Wall Street Journal reports. Read More >>

design
Adidas’ New Biodegradable Trainers Are Made From Ultra-Strong Artificial Silk Fibres

Of all the things you wear on a daily basis, shoes endure the most wear and tear, and thus rarely survive for more than a few years. Your options are usually limited to tossing the work out shoes in the bin. Now Adidas has created a new pair of trainers that will completely biodegrade when you’re done with them. Read More >>

design
These Sick Adidas Trainers Are Made From Ocean Rubbish

Companies like New Balance have been using recycled plastic from water bottles to make shoes for years now. But Adidas is taking that idea one step further. Teaming up with Parley for the Oceans, its new Adidas x Parley sneakers are also made from plastics recovered from the ocean. Read More >>

sport
Adidas Favours Trainer-Making Robots Over Humans Workers for Return to German Production

Trainers and vests maker Adidas has some good news and some bad news for European workers. It's ditching the Chinese workhouse approach favoured by many of today's top brands, and bringing production back to Germany. Hooray. The bad news is it's giving the job of gluing bits of rubber together in the fashion of the day to a bunch of robots. Read More >>

sport
Here’s the New Team GB Olympics Kit – What Do You Think of It?

Tom Daley will officially wear as little as possible at the 2016 Olympic Games. Team GB’s new kits, designed by Adidas and Stella McCartney, have just been unveiled and I they look pretty good. In general, anyway. Read More >>