game of thrones
Adidas’ Game of Thrones Trainers Are Not That Game of Thrones-y

Do you like Game of Thrones? Do you feel an affinity with House Targaryen, their dragon-scales-and-golden-eggs aesthetic, and their badass house words 'Fire and Blood'? Read More >>

london
All Aboard the Tube Trainers: Adidas Reveals London Underground Shoes

The London Underground visual identity is one of the few things called 'iconic' that actually is, so it's no surprise that a whole bunch of merch exists. Read More >>

security
Adidas Says ‘Unauthorised Party’ Maybe Got Millions of Logins, Reminds Us to Never, Ever Reuse Passwords

On Thursday, Adidas revealed a “potential data security incident” that possibly left the contact and login info of millions of Adidas customers in the hands of an “unauthorised party.” As many as “a few million” customers who used the Adidas US website may have been affected by a breach, the Wall Street Journal reports. Read More >>

design
Adidas’ New Biodegradable Trainers Are Made From Ultra-Strong Artificial Silk Fibres

Of all the things you wear on a daily basis, shoes endure the most wear and tear, and thus rarely survive for more than a few years. Your options are usually limited to tossing the work out shoes in the bin. Now Adidas has created a new pair of trainers that will completely biodegrade when you’re done with them. Read More >>

design
These Sick Adidas Trainers Are Made From Ocean Rubbish

Companies like New Balance have been using recycled plastic from water bottles to make shoes for years now. But Adidas is taking that idea one step further. Teaming up with Parley for the Oceans, its new Adidas x Parley sneakers are also made from plastics recovered from the ocean. Read More >>

sport
Adidas Favours Trainer-Making Robots Over Humans Workers for Return to German Production

Trainers and vests maker Adidas has some good news and some bad news for European workers. It's ditching the Chinese workhouse approach favoured by many of today's top brands, and bringing production back to Germany. Hooray. The bad news is it's giving the job of gluing bits of rubber together in the fashion of the day to a bunch of robots. Read More >>

sport
Here’s the New Team GB Olympics Kit – What Do You Think of It?

Tom Daley will officially wear as little as possible at the 2016 Olympic Games. Team GB’s new kits, designed by Adidas and Stella McCartney, have just been unveiled and I they look pretty good. In general, anyway. Read More >>

cars
Connected Race Suit has NFC ID Chip for Correctly Identifying the Remains

A battle against piracy of expensive sportswear has been launched by Adidas, which has released what it calls a "smart suit" for high-end racing drivers who can convince their sponsors that they need to spend £8,000 on special race day overalls. Read More >>

design
Adidas’s Low-Profile Vest Backpack is Better Than Batman’s Utility Belt

When you’re out exploring the city on a warm summer’s day you need something to carry all your stuff, but a heavy backpack hanging off your shoulders isn’t ideal. Adidas’s Yohji Yamamoto-designed Y-3 Sport Backpack wants to fix that by securely wrapping around you like a vest so it feels almost weightless. Fair warning — you’ll have to cough up $410/£286 for the pleasure. Read More >>

space
Adidas Is Partnering With Virgin Galactic To Design the Spaceline’s Flight Suits

Space isn’t just the next frontier for human exploration—apparently clothing brands are also looking towards the heavens. Today, Adidas revealed that its Y-3 brand will be working with Virgin Galactic to design not only the astronaut pilot’s flight suits, but the outfits for everyone at Spaceport America. (For those not familiar with the brand, Y-3 is a fashion collaboration between Adidas and designer Yohji Yamamoto.) Read More >>

3d printing
Adidas Wants to 3D-Print Running Shoes That Perfectly Fit Your Feet

Here's the set-up: you walk into an Adidas shop, jog on a treadmill, and walk out with a pair of shoes that are custom manufactured for your feet and gait. That’s exactly what Adidas wants to do with its Futurecraft 3D project. And unlike most of the tat produced by 3D printing, the shoes look rather good. Read More >>

fitmodo
The Best Fitness Tracker for Every Need

Like many of you, I work in front of a computer. They’re powerful devices, but they also suck your will to live and trick you into never, ever getting up and going outside. Reasons like that are why fitness trackers were invented. Read More >>

apps
Adidas and Spotify Team Up for Beat-to-Stride Matching Musical Running App

There's an art to beat-matching. Ask any pro or wannabe bedroom DJ how many years of practice it takes to flow from Missy Elliot's Work It into The Wurzel's Combine Harvester, and they'll tell you. Read More >>

design
Trainers Inspired by Vintage Space Suits are Still Out of This World

Although not actually worn by real-life astronauts, 'Moon Boots' were still an incredibly popular fashion fad during the '80s. And 30 years later, designers like Raf Simons are still being inspired by the complex space suits that NASA developed to allow astronauts to safely walk in the vacuum of space. Read More >>

design
This App Lets You Create Custom Shoes With Your Own Photos

Adidas has introduced a new app called #miZXFLUX. A novel little iOS and Read More >>