From Concept to Creation – Turning an Audi into a Touchscreen Tech-Fest

Designing a car using clay to make a full-size model of the latest addition to a range might seem a little bit old school, but that’s the way Audi does it. And, this traditional craft isn’t just used for the exterior lines either. In fact, take a trip around the Audi Design Centre in Ingolstadt and you’ll find that interiors are done in much the same way. Read More >>

Gatwick Valet Parker Hit 130mph in Traveller’s Audi

We actually feel a shred of sympathy for an Audi driver today, after the owner of a fairly hot A3 found that it was smashed up to 130mph by the Gatwick Airport valet parker he handed the keys over to. Read More >>

Audi’s Developing a Moon Rover For Google’s Lunar Xprize

Audi is no stranger to branching out from cars, but its most recent project is perhaps more ambitious than usual: with a team of German scientists and engineers, it’s helping build a rover that could one day make it to the moon. Read More >>

This £13k Carbon Fibre Bike Weighs a Ridiculous 5.8 Kilos

This ultralight bike costs as much as a small car. Not a surprise given Audi’s at the helm, but the bonkers price tag includes some design and tech that’s rather cool. Read More >>

Audi Wants to Turn Cars into CO2 Vacuums With Environmentally Sound E-Diesel Cars

Audi is testing a new form of liquid to put in its cars, claiming the e-diesel it's testing mixes the CO2 in the air with water and electricity from sustainable sources to create a viable future alternative to petrol and diesel. Read More >>

Audi Suspension Springs are Trading Steel for Composites

Forget what you know about car suspension: Audi is tearing up the rule book and making its latest springs from glass fibre-reinforced composite instead of steel. It's not gone mad, though; this is the future. Read More >>

Audi Turned 28 Cars Into a Giant World Cup Scoreboard for Manhattan

In what could turn out to be yet another vain attempt to get most Americans to like—or even mildly appreciate—football, Audi created a giant World Cup scoreboard made from something the country definitely loves: cars. Read More >>

This Ad’s Optical Illusion Reveals the Hazards of Driving

Audi's luxury vehicles include a night-vision system that will automatically warn drivers about hazards on the road. And to drive home just how life-saving it can be, the company's ad agency created a brilliant billboard in an airport with a secret hazard that was only revealed to passengers when they got closer and closer. Read More >>

This Ski Lodge Has Been Extr-Audi-narily Revamped

The Obergurg-Hochgurgl ski area, in the Austrian Alps, is full of lodges just like this: charmingly worn and oh-so-cozy. But as part of a recent promotion, Audi and the ski resort commissioned Designliga, a Munich interior design firm, to transform a rustic ski lodge into a futuristic design object. Read More >>

Audi’s Traffic Light Assistance Ensures You Never Hit a Red Light

The only thing more annoying than having to obey the speed limit when driving is having to frequently stop at red lights. So in an attempt to become the world's cleverest automaker, Audi has created a new in-dash system that tells you how fast or slow you need to drive in order to hit as many green lights as possible. Read More >>

Audi’s Quattro Laserlight Concept Car is a Gorgeous Powerhouse

Audi has shown the future it aspires to. Meet the Quattro Laserlight. This thing is fucking insane. I'm speechless. I'm not going to pretend I know a lot about cars, but you'd have to be a moron not to see that this car concept is ridiculous. Read More >>

Audi Shows Off the Brains of its Future Self-Driving Cars

During their CES keynote Audi detailed what it means about the future of mobility including self-driving cars and connected technologies. Importantly, it detailed the brain that will ultimately allow a car to drive itself. It looks like a massive computer motherboard about the size of an iPad. Read More >>

Google is Taking Android to the Car With Audi, GM, Honda and Hyundai

Google has just announced that it's joining forces with Audi, GM, Honda, Hyundai and Nvidia to create the Open Automotive Alliance. In other words, it's planning to take Android to the automobile. Read More >>

Android Set to Power the Fun/Entertainment Part of Next-Generation Audis

Rumours suggest that middle-aged-rich-man car maker Audi is about to do a deal with Google, which could see future models from the German maker having Android power all of its onboard entertainment and guidance systems. Read More >>

Why You Shouldn’t Be Too Quick to Cheer Self-Driving Cars

One of the clear automotive technology trends at CES this year is cars that drive themselves. From Audi to Lexus to Ford, the world's largest car companies are beginning to follow Google's lead in an effort to produce cars smart enough to drive themselves. Read More >>