photography
There’s a Reflector Built Right Into this Camera Bag

If you’re not careful, photography can become a black hole of never-ending accessories and camera gear that you can never escape. You don’t always need to bring along an entire studio’s worth of gear to get a great shot, and Betabrand is making it even easier to travel light with a new camera bag featuring a reflector built right in. Read More >>

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Highly Reflective Clothing Turns Paparazzi’s Camera Flashes Against Them

Even if you're not a celebrity, some of us just don't like having our picture taken and potentially spread around social media. Until now, assaulting the person behind the camera was the only way to make it stop, but Betabrand's new Flashback clothing turns the photographer's gear against them by reflecting the light from a flash and using it to obscure the photo and your identity. Read More >>

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A Hoodie Made From Speaker Fabric Won’t Muffle Your Headphones

Originally designed for home or recording studio use, over-the-ear headphones somehow became a popular choice for music aficionados on-the-go. We can probably blame Sony's Walkman for that, but it means that Betabrand's new Audio Engineer's Hoodie—which uses speaker fabric on the hood so headphones can be worn over it—isn't necessarily just for those hiding in an over air conditioned studio all day. Read More >>

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Mark Zuckerberg Should Have Worn This Executive Pinstripe Suit Hoodie to His Wedding

Almost as brilliant as their dress pant sweatpants, the guys at Betabrand have created a worthy follow up: the executive pinstripe hoodie that looks like a suit jacket. This is what Zuckerberg should've worn to his wedding. Read More >>