augmented reality
The First Great iPhone App Grows Up

The very first iPhone apps were universally dull. And then Bloom came out. Brian Eno and Peter Chilvers built the app and released it just a few months after Apple opened the App Store in July 2008. It was immediately obvious that something special was happening. The app was interesting on an artistic level, one that made you reconsider the relationship between technology and music. And my God, these two have done it again with augmented reality. Read More >>

science
Yoga Mats Might Soon Be Made From Algae

A company called Bloom has developed a way to turn algae, that green slimy goo that makes it unpleasant to swim in a lake, into eco-friendly foam for use in yoga mats, sandals, or luggage. Read More >>