cities
The Secret History of the Most Famous Neon Sign in the World

Much like the I Heart NY logo or the Hollywood Sign, the sign welcoming visitors to Las Vegas was not meant as a grand gesture when it was conceived. What was a simple act of civic self promotion — an ad, really — became a piece of public art and eventually an icon in the public domain, plastered on fuzzy dice and shot glasses that line the Strip’s souvenir shops. But who made it? Read More >>