The Apple Watch’s Latest Trick Could Be Battling Pseudoscience – But Questions Remain

Before launching into its battery of Apple Watch announcements on Tuesday, Apple set the tone, as it often does, with a moving promotional video. Among the many characters featured was a mother who described how the Apple Watch helped catch a pregnancy-endangering heart condition before it was too late. Later, Apple announced it would expand its health initiatives by embarking on three new health research studies that will use data gathered by its smartwatch. The Apple Watch, like most wearables, bills itself as a product that can help you live a healthier life. These studies are Apple’s latest effort to prove that’s more than marketing bluster. Read More >>