covid 19
Fitbit Is Studying Whether Its Watches Can Detect Coronavirus Early

Fitbit owners wear their watches and fitness trackers day and night, which gives the company tonnes of data about their health. Fitbit is now launching a study to determine whether all of that data can be used to diagnose covid-19 before any noticeable symptoms—including fever and cough—even begin. Read More >>

fitbit
Fitbit’s Charge 4 is a Great Tracker That’s Come at a Weird Time

How does one review a fitness tracker – something meant to get you moving and measure your athletic progress – at a time when most of us are forcibly stuck indoors, slowly melting into our couches? That’s the conundrum I’ve been grappling with ever since I unboxed my shiny new Fitbit Charge 4. Read More >>

fitbit
Surprise! Fitbit’s First New Product Under Google is a Fitness Tracker

As we entered a new decade, Fitbit’s fortunes looked uncertain. Last year, the company was acquired by Google for a neat $2.1 billion – a move that left some longtime Fitbit users wary about their data privacy. The acquisition followed reports about disappointing Versa Lite sales, which was a blow to Fitbit considering the popularity of its Versa smartwatch. Now with its first new device under Google, Fitbit is going all-out with the Charge 4. Its most popular fitness tracker has been refreshed with built-in GPS, NFC payments, Spotify compatibility, and a new focus on active minutes in addition to steps. Read More >>

fitbit
Fitbit Premium is Free for Three Months to New Users to Keep Active During Lockdown

Fitbit CEO and co-founder, James Park, has announced that new users to Fitbit Premium can get a 90-day free trial, and that your data is being handed over to help battle coronavirus. Read More >>

fitbit
Fitbit Charge 4 is in the Works According to New Leak

The Fitbit Charge 4 is on the way, which we would have assumed anyway, but the fitness tracker's features and price have been leaked online thanks to one retailer. Read More >>

google
EU Warns Google Buying Fitbit Presents a Major Privacy Risk

It wasn’t too long ago that Google announced it had plunked down $2.1 billion to acquire Fitbit. While the news was welcomed by some, many others raised the question of what would happen with all that health data Fitbit had collected. You can count the European Data Protection Board among the latter. At its 18th plenary session, the advisory board released a statement expressing concern that the acquisition represents a major privacy risk. Read More >>

wearables
Stop Trying to Clone the Apple Watch

At this point, there’s no denying the Apple Watch is the smartwatch to beat. It’s feature-rich, massively popular, and when you wear one, it confers a certain sensibility about you, the tech-savvy consumer. But for the love of everything holy, can other smartwatch makers please stop trying to shamelessly ape the design? Read More >>

fitbit
Fitbit Really Wants to Be Able to Diagnose Your Sleep Apnea

If you wake up during the night feeling like you can’t breathe, or if you roll out of bed each morning wondering why you slept like shit, you might have sleep apnea. An estimated 22 million American adults have the disorder, and many of them don’t know it. A diagnosis usually requires undergoing a supervised sleep study at a clinic, which is an entire ordeal that most people want to avoid. But Fitbit thinks it might soon be able to tell you if you have sleep apnea using data collected on your wrist. Read More >>

gadgets
Philips Accuses Fitbit and Garmin, Its More Successful Competitors, of Stealing Its Wearable Tech

Philips is accusing two of the highest profile players in the wearables market, Fitbit and Garmin, of stealing its propriety technology, and it wants the companies to be brought to justice. Specifically, it is asking for Fitbit and Garmin, along with three other companies, to pay tariffs or be subjected to an import ban. Read More >>

smartwatches
The Decade Smartwatches Actually Became a Thing

Over the past ten years, smartwatches have gone from futuristic tech relegated to sci-fi flicks to something so common, it’s not a surprise to see multiple people sporting them on your daily commute. These wrist-sized computers can’t do quite as much as your smartphone, but these days the modern wristable can do everything from tracking your heart rate to paying for your coffee. Read More >>

fitbit
Google’s Fitbit Deal Reportedly to Be Scrutinised By US Department of Justice

Google’s $2.1 billion (£1.6 billion) deal to acquire fitness tracker manufacturer Fitbit has attracted the attention of antitrust enforcers at the US Department of Justice (DOJ), according to reports that first emerged in the New York Post tabloid and were subsequently verified by Reuters. Read More >>

fitbit
What to Buy Instead of a Fitbit

Since Google bought Fitbit, people seem to have fallen into one of two categories: Those who don’t care at all about the privacy implications, and those very much do. For the latter, it means this holiday season is a good chance to jump on sales and buy a replacement smartwatch or tracker. But which one? Read More >>

deals
The Fitbit Versa Lite Hits the Lowest Ever Price for Black Friday, Now Just £90

At £150 the Fitbit Versa Lite was never particularly expensive, certainly not compared to some of the other watches in the Fitbit portfolio, but when the discounts come about we're not going to turn them away for no good reason. So if you fancied yourself a Fitbit watch but didn't want to spend a lot, this is the perfect time to do it. Read More >>

fitbit
Guys, Fitbit Started Profiting Off Health Data Long Before Google Showed Up

Since news broke that Google bought Fitbit for $2.1 billion (£1.6 billion), one of the big questions was how that massive treasure trove of Fitbit data would be handled. Everyone saw what happened with Nest. As a company, Nest and its data operated separately for a long while, but earlier this year, Nest users were told to migrate their accounts. Their data was now Google’s data. The prospect has reportedly led some current Fitbit users to mull alternative options, citing distrust that Google would keep its word that Fitbit users’ data would remain private. Concerned Fitbit users have good reason to be wary – but truth be told, Fitbit started exploring ways to make money with your data a long time ago. Read More >>

google
Maybe Don’t Get Too Excited Just Yet Over Google Buying Fitbit

Last Friday, Google plunked down $2.1 billion to acquire Fitbit. If you’ve been paying attention to wearables, the news wasn’t exactly a surprise. Google has been hobbling along in the smartwatch space for what feels like eons, and despite Fitbit shelling out $23 million to buy Pebble in 2017, its foray into smartwatches has been a mixed bag. It’s only natural that Google, with its deep pockets and a seemingly renewed interest in wearables, would extend a “helping hand” to a struggling giant. Fitbit gets some much-needed cash, and Google gets a beloved brand with hardware know-how, an active user base of 28 million, and a wealth of data. The deal looks smart on paper, but I’m not sold that buying Fitbit will miraculously solve Google’s wearables problem. Read More >>