As the merchandising behemoth that is action figures has grown over the years, the market has split into two groups—the kids-focused smaller figures that trade articulation for oversized accessories and kooky action features, and then the serious (as serious as toys can be), “collector-aimed” ones. This new Star Wars figure blurs the line. Read More >>

Sony brought the gorgeous-looking Spider-Man: Into the Spider-Verse to Comic-Con with news that Miles, Gwen, and Peter would be joined by even more Spider-heroes – but because the footage was never put online, we never got to see them. Thankfully Hasbro showed up with some upcoming action figures from the movie to make up for it. Read More >>

The company behind Dungeons & Dragons and Magic: The Gathering is adding another card game to its tabletop roster, only it’s slightly less weird than fantastical loot-happy heroes or elemental-plane-hopping monsters summoners. It’s about those giant robots in disguise that you know and love. Read More >>

It’s hard to lament Comic-Con’s lack of focus on actual comic books when the convention also brings us some of the best and exclusive collectible toys of the year. In addition to new figures of Star Wars’ latest heroes, Hasbro will be tapping Transformers fans’ wallets with a new Bumblebee set featuring a retro gold Camaro and a pair of rare dinosaur cassette bots. Read More >>

The first trailer for the Bumblebee movie is finally here and against all odds, it actually looks rather charming for a Transformers film about a robot that can’t really speak. Read More >>

I have some bad news if you’ve created a perfume that has a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough. That’s exactly how Hasbro describes the scent of Play-Doh, a smell that many of us associate with out childhoods, and a smell that the toy maker has officially now trademarked. Read More >>

Rick and Morty’s interdimensional travels have taken them to worlds of pizza, hamster butts, and anthropomorphised corn. But now they’re about to see something truly shocking: the Land of Ponies. Read More >>

We’ve covered a few of Massdrop’s unorthodox keyboard upgrades over the years, but none as lovely as this officially-licensed Hasbro Scrabble keyboard that puts every letter of the alphabet at your disposal, instead of just seven you randomly grab at the start of a game. Read More >>

In New York next month the toymakers of the world will be showing off everything the kids in your life will be begging you for later this year. But ahead of Toy Fair 2018, Nerf has given us a sneak peek at a couple of new blasters it’s introducing, including one that helps solve the most annoying part of waging a dart battle—having to stop to reload. Read More >>

Yesterday my coworker laid the DropMix board out on a table and started dropping cards. Immediately catchy music played from her phone’s speaker and three passing coworkers stopped dead in their tracks. As she removed a card and added another the music changed to accommodate the new beat and one person said, “Is that, like, a mixing game?” Then another spied the colourful box the DropMix resides in when you want to shove it in the closet or under a bed. “Harmonix? The Rock Band guys?” The final never took their eyes off the board as she replaced another card and the music changed again. “I want to buy this.” Read More >>

Harmonix is best known for video games like Guitar Hero, Rock Band, and cluttering up your living room with fake plastic instruments. Its next music game, however, trades guitars and drum sets for collectible cards that has aspiring DJs competing to remix songs — like playing Yu-Gi-Oh in the club. Read More >>

On Thursday, Hasbro announced that the humble thimble, Monopoly’s least beloved game piece, would be getting the boot from “an upcoming version of the game.” Cynically, the toy company framed the eviction as a simple reflection of the people’s will, the result of a recent online contest to modernise the board game. Read More >>

Despite being made of plastic, Nerf’s dart blasters look incredibly realistic and detailed—as long as you can ignore their garishly bright colours. Adam Savage apparently could not, however, so he spent an entire day giving the Nerf Longstrike CS-6 a fantastic facelift to make it look like a prop from of a scifi blockbuster. Read More >>

Every kid knows that if you want your die-cast toy cars to make an impressive jump off a ramp, you need a lot of steep track to build up speed. But Nerf wants to change all that with a new line of blasters that simply fire tiny toy cars directly at a ramp, so you don’t need any track at all. Read More >>

Since 1933 when the board game first appeared, Monopoly’s tokens have changed and evolved over the years to reflect the times. In 2013 Hasbro even let fans vote to replace the iconic iron token with a cat, and starting today, the internet now has the chance to choose what replaces every last token for an upcoming version of the game. Read More >>