fitmodo
This Smart Fitness Band Will Electrocute You if You Miss Your Targets

Have you heard of conditioning theory, the idea that we make habits of certain behaviours based upon negative or positive feedback we receive? It was an idea explored by Russian physiologist Ivan Pavlov, whose name has been appropriated by the "Pavlok" smartband, which zaps its users with an electric current if they fall behind on fitness targets. Read More >>