YouTuber Ends Finger on the App Competition After Contestants Last 70 Hours Trying to Win £20,000

On Friday, YouTuber Jimmy “MrBeast” Donaldson cut off a massive competition that saw more than 1 million players face off for a $25,000 (£20,000) prize for whoever could keep their finger attached to their phone screen the longest. After more than 70 hours and with the last four contestants showing no signs of giving up, Donaldson ditched the contest’s initial single-winner model and announced that all four would walk away with $20,000 (£16,000) each. Read More >>

The Government’s Enlisted Influencers to Try and Tackle Coronavirus Misinformation

Misinformation spreads on the internet faster than the coronavirus can spread through a population. Measures have already been put in place to try and stop all this, but misinformation comes from all over, even the mouth of the Oompa Loompa in Chief Donald Trump. So the government's latest line of defence has been revealed: the influencers. Read More >>

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Vine Successor Byte Will Dole Out Its Entire Ad Revenue to Creators Based on Views

After going live on iOS and Android last week, Vine’s successor, Byte, has dropped some more information that “partner programme” it’s been teasing since launch, basically its plan to pay users. None too soon, I’d wager, given the app – a video platform for six-second looping clips – has already become overrun with plenty of users thirsty for those follows. Read More >>

Instagram is Censoring Vape Speech

Instagram announced on Wednesday that it will begin enforcing bans on influencers promoting “goods such as vaping, tobacco products and weapons” in branded posts. Read More >>

YouTube Is About to Round Down Creators’ Follower Counts

In May, YouTube let creators know that in the near future, all of them with more than 1,000 subscribers would see their follower counts rounded down. The time has come, and the video-sharing service is rolling out this change throughout September. Read More >>

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We Regret to Inform You the Ad Regulator Has Deemed Anyone With 30,000 Followers a Celebrity

The Advertising Standards Authority (ASA), the UK’s independent industry self-regulation group, has officially determined the lower boundary for who counts as an internet “celebrity”: It’s anyone with over 30,000 followers on social media. Read More >>

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The ASA Is Cracking Down On Influencers’ Ads-In-Disguise

We don't follow anyone from Love Island on Instagram, but apparently a lot of people do, and those people are being duped into thinking their favourite fake-tanned, fake-toothed, fake-nailed, fake-haired celeb is being genuine. Read More >>

Influencer Sued for Allegedly Not Influencing Nearly as Hard as He Was Paid To

Grown-ish actor and reported onetime Kourtney Kardashian suitor Luka Sabbat is facing down a lawsuit from Snap Inc.’s public relations firm, PR Consulting, for allegedly violating the terms of an “influencer” agreement worth £46,000. Read More >>

Unilever Says it Will Stop Advertising With “Influencers” Who’ve Bought Followers

Brand-selling behemoth Unilever, which makes what you're eating and what you smell of, has had it with influencers and their fake followers. It has decided that pretend popular people who've acquired a few thousand friends overnight are not a good place for its advertising money to go. Read More >>

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Klout’s Score Drops to Zero as It Announces Plans to Close Down

You probably haven’t experienced the crippling anxiety of thinking about increasing your Klout score in quite some time. As of May 25, you won’t have ever have to do it again. Read More >>

Shocking Report Suggests Celebrities and Social Influencers May Be Buying Social Media Followers

Please brace yourself. According to a Saturday expose in the New York Times, some of your favourite social media influencers may not really be influencers at all. Read More >>