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Unilever Says it Will Stop Advertising With “Influencers” Who’ve Bought Followers

Brand-selling behemoth Unilever, which makes what you're eating and what you smell of, has had it with influencers and their fake followers. It has decided that pretend popular people who've acquired a few thousand friends overnight are not a good place for its advertising money to go. Read More >>

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Klout’s Score Drops to Zero as It Announces Plans to Close Down

You probably haven’t experienced the crippling anxiety of thinking about increasing your Klout score in quite some time. As of May 25, you won’t have ever have to do it again. Read More >>

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Shocking Report Suggests Celebrities and Social Influencers May Be Buying Social Media Followers

Please brace yourself. According to a Saturday expose in the New York Times, some of your favourite social media influencers may not really be influencers at all. Read More >>