social media
We Regret to Inform You the Ad Regulator Has Deemed Anyone With 30,000 Followers a Celebrity

The Advertising Standards Authority (ASA), the UK’s independent industry self-regulation group, has officially determined the lower boundary for who counts as an internet “celebrity”: It’s anyone with over 30,000 followers on social media. Read More >>

social media
The ASA Is Cracking Down On Influencers’ Ads-In-Disguise

We don't follow anyone from Love Island on Instagram, but apparently a lot of people do, and those people are being duped into thinking their favourite fake-tanned, fake-toothed, fake-nailed, fake-haired celeb is being genuine. Read More >>

snap
Influencer Sued for Allegedly Not Influencing Nearly as Hard as He Was Paid To

Grown-ish actor and reported onetime Kourtney Kardashian suitor Luka Sabbat is facing down a lawsuit from Snap Inc.’s public relations firm, PR Consulting, for allegedly violating the terms of an “influencer” agreement worth £46,000. Read More >>

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Unilever Says it Will Stop Advertising With “Influencers” Who’ve Bought Followers

Brand-selling behemoth Unilever, which makes what you're eating and what you smell of, has had it with influencers and their fake followers. It has decided that pretend popular people who've acquired a few thousand friends overnight are not a good place for its advertising money to go. Read More >>

social media
Klout’s Score Drops to Zero as It Announces Plans to Close Down

You probably haven’t experienced the crippling anxiety of thinking about increasing your Klout score in quite some time. As of May 25, you won’t have ever have to do it again. Read More >>

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Shocking Report Suggests Celebrities and Social Influencers May Be Buying Social Media Followers

Please brace yourself. According to a Saturday expose in the New York Times, some of your favourite social media influencers may not really be influencers at all. Read More >>