design
Algorithmic Lace Bra Wins Lexus Design Award Grand Prix

A confidence-boosting bra for women who've had mastectomy surgery has won the Grand Prix in the Lexus Design Award 2019. Read More >>

cars
The Lexus UX is Pricey, But Packs a Tech Punch or Two

As is the case with many modern cars, you don’t initially expect the Lexus UX to offer much in the way of excitement when you’re driving it, but it’s deceptive. The Japanese carmaker is gunning for a new customer base with this striking mini SUV, presumably hoping that they can get away from the misconception that their cars are only bought by more ‘mature’ customers. And the UX has enough edginess to hopefully help them achieve that goal. Read More >>

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40,000 LEDs Change the Colour of This Lexus in a Flash

Can’t decide what colour Lexus to get? With the company’s one-of-a-kind LIT IS saloon, you can choose a different colour, design, and even animation every morning as you head off to work. Instead of paint, the vehicle is covered in 41,999 programmable LEDs turning it into a giant, rolling display. Read More >>

design
Lexus Unveils Spacecraft Fit For Life in 2716

Lexus has unveiled SKYJET, a spacecraft you’ll never be able to buy because a) it’s not for sale, and b) even if it was, it would only actually come out in 700 years and you’ll be long dead and forgotten by then, and c) it looks like a pricey bit of kit and -- let’s be honest -- you probably wouldn’t be able to afford it. Read More >>

desired
Lexus Hoverboard Works, is Real, Would Make Marty McFly Squeal

Where we're going, we don't need roads. But we will need some kneepads and a crash helmet. The hoverboard, immortalized in 1989's Back to the Future II, has been the fictional transportation system most lusted over by sci-fi geeks and extreme sports enthusiasts since Marty McFly took it out for a spin on the mean streets of the future. And now it's real, and we have car makers Lexus to thank for it. Read More >>

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Wait a Minute, Did Lexus Actually Make a Working Hoverboard?

The latest video in Lexus’s Amazing in Motion series reveals what the company is claiming is a working hoverboard that manages to float about an inch off the ground. It’s a far cry from what we saw in Back to the Future 2, but has the carmaker brought us one step closer to our dreams? Read More >>

advertising
Stuntmen in LED Suits Made This Impossible Parkour Run a Reality

The advent of CGI has allowed us to realise things on-screen we never thought would be possible—from living, breathing dinosaurs, to giant transforming robots. But it's become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus' use of countless LED-suit clad stuntmen to create one unbelievable parkour run across Kuala Lumpur. Read More >>

art
This Lexus Paints Your Portrait Based On How You Drive

Car aficionados will readily defend their favourite vehicles as rolling works of art, but art collector Walter Vanhaerent might be the only driver on earth who can definitively make that claim. Because his new Lexus IS 300h hybrid actually paints his portrait every time he hits the road. Read More >>

op-ed
Why You Shouldn’t Be Too Quick to Cheer Self-Driving Cars

One of the clear automotive technology trends at CES this year is cars that drive themselves. From Audi to Lexus to Ford, the world's largest car companies are beginning to follow Google's lead in an effort to produce cars smart enough to drive themselves. Read More >>

Lexus Autonomous Car
cars
Google’s Not the Only One With a Driverless Car This Year

Looks like CES 2013 might be the year of the driverless car as both Audi and Toyota/Lexus have confirmed they'll be bringing their new autonomous vehicles to the show. Move over Google, looks like you're not the only game in town anymore, and maybe we'll actually be able to buy a self-driving Audi or a Toyota soon. Read More >>