Is the Amazon Logo a Penis?

Amazon has been using its current logo for 18 years. The online retailer started using the logo in June 2000, shortly after it expanded beyond selling books. The logo shows the company’s name, with an arrow that points from the “A” to the “Z” in the name. Read More >>

Possible New BT Logo is a Standard Modern Boring Flat Circle

That boring circle thing up there is perhaps the new logo for BT that'll soon be sitting on the routers and apps of millions of people in the UK, as the infrastructure cornerstone prepares to modernise its brand. Even though there are several more important things it could spend a few million quid on, aren't there? Like getting me an upload speed higher than 0.33Mbps FOR EXAMPLE. Read More >>

This New Tokyo 2020 Olympics Logo Hopefully Isn’t a Rip-Off

Finding a logo for Tokyo’s 2020 Summer Olympics has been a difficult process, fraught with delays, plagiarism and U-turns. But after having to scrap one official logo, the event’s organiser’s have revealed this new one. Hopefully it’s original this time. Read More >>

The BBC Doesn’t Care That The New BBC Three Logo Actually Screams Out BBC Two

It’s no secret that people love complaining about change, which is why I was a little skeptical when I first heard about the hate being directed at BBC Three's new logo. This time, however, the criticism is fully warranted. Read More >>

Go Download the NASA Graphics Standards Manual Right Now—For Free

One nice thing about government agencies is that many neat things they produce are ultimately free to the citizens. Keeping with that tradition, NASA just released the graphics standards manual behind the iconic “worm” logo as a PDF. You can now download the 90-page document for free. Read More >>

Tokyo’s Olympic Logo is Axed But the Internet Already Has Excellent Backups

It’s been a big couple of days in the world of logos: first, Google revealed its brand new, sans serif emblem. Meanwhile, the scandal-stricken icon for Tokyo’s 2020 Summer Olympics was officially killed following plagiarism allegations. Fortunately, the internet already has had some replacements in mind. Read More >>

Google Has a Brand New Logo, Here It Is

Google recently changed its logo a little. Now they’ve changed it a lot. And it’s actually a heck of a lot better, too. I kinda love it. Read More >>

The Saga of NASA’s Short-Lived “Lost” Logo

NASA’s current logo dates back to 1959. It’s sort of a mess. A wonderful, retro-nostalgic mess that’s hard to reproduce and doesn’t scale well. In fact, NASA even changed to a different logo that lasted almost 20 years before switching back. What happened? Read More >>

The Life and Untimely Death of Technology’s Weirdest Logo

In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed a weird design, it’s also completely brilliant. Read More >>

Facebook is Changing its Logo and You Probably Won’t Even Notice

The screens, they are a’ changing. Facebook has tweaked its logo for the first time since 2005, and if we hadn’t pointed it out you, you probably wouldn’t have even noticed. Read More >>

People are Redesigning World Cup Sponsors’ Logos to Protest Worker Abuse

FIFA is getting it from all sides right now, and for good reason. Last night the US Justice Department reportedly arrested officials for fraud related to the upcoming World Cups in Qatar and Russia. And even before the arrests, fans were protesting the use of forced labour at World Cup construction sites by hitting FIFA where it hurts: the sponsors. Read More >>

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I Can’t Believe This Designer Can Draw All These Logos By Hand

Think you’ve got a good party trick? British designer Seb Lester can draw pixel-perfect logos with a few sweeps of his calligraphy pen. I watched in disbelief as he reproduced some fairly complex type using only his steady hand. Read More >>