magic leap
Magic Leap’s Cheapest Model Will be a Similar Price to High-End Smartphones

December saw Magic Leap finally unveil its first consumer product, after years of not actually producing anything we the public can get our hands on. If you're excited to get your hands on the augmented reality setup when it launches you might want to start saving your pennies now. From the sounds of things it won't be cheap. Read More >>

10 Hyped Tech Companies, From Most Screwed to Least Screwed

As 2017 comes to a close, it’s as good a time as any to reflect on how the year went for some of the most attention-grabbing tech companies, ordered here conveniently from most screwed to least screwed. Read More >>

magic leap
We Need to Talk About Magic Leap’s Freaking Goggles

Magic Leap finally did it. After $2 billion in funding and a few years of leaks, teases, and hints, Magic Leap finally has an actual product that someone has actually touched with their actual hands. Magic Leap announced the Magic Leap One Creator Edition yesterday, and Rolling Stone quickly followed with a description of using the device. It’s a big wordy read, but it finally reveals exactly why the startup was able to get so much funding. This is augmented reality that actually interacts with your environment—it’s selling a whole new way of perceiving 3D virtual objects, and it requires some ugly ass goggles to do it. Read More >>

magic leap
This Is Magic Leap’s First Headset

For months, cryptic teases and rampant rumours have indicated that Magic Leap was planning some sort of big reveal related to its long overdue mixed reality headset was coming before the end of the year. On Tuesday, we finally got the look at the device we’ve been waiting for. Read More >>

virtual reality
All of the Crazy Shit in This Pitch for a Magic Leap Event 

As recently as September, ultra-secretive augmented reality startup Magic Leap entertained holding a splashy event to reveal more about its mysterious technology, according to a confidential document detailing a proposed event concept obtained by Gizmodo. The document outlines a pitch for a strange live-streamed office tour, complete with product-revealing Easter eggs, nods at various Magic Leap partners, and a handful of very famous people to bump into. Read More >>

Magic Leap Ensnared in Lawsuit That Accuses Company of Sexism and Misleading Marketing

Magic Leap, the mysterious augmented reality company with no actual product, continues to self-destruct. A new lawsuit filed today in Southern Florida District Court accuses the company of creating a hostile workplace for women and of using misleading marketing materials to depict the product’s capabilities. Read More >>

This Is Reportedly the Magic Leap Prototype and It Has a Long Way to Go

Back in December, former employees of the super-secretive augmented reality startup Magic Leap were circulating rumours that the company was way behind on its goals. Unless the plan is for users to wear a Ghostbusters-style proton pack, it certainly looks like that is true. Read More >>

augmented reality
Let’s Check in on the Super-Hyped $4.5 Billion Startup That Still Hasn’t Released a Product

Augmented reality startup Magic Leap is one of the most-hyped businesses in tech, but after five years and $1.4 billion in funding from behemoths like Google and Alibaba, the notoriously secretive company still hasn’t released a product. A new report from The Information now peeks behind the curtain and reveals that Magic Leap is in much worse shape than its bluster suggests. Read More >>

So, What Happened to the Mysterious Google Magic?

Google's new Pixel phone was leaked before it was announced yesterday by US network provider Verizon, ostensibly by accident, listing Google Magic as one of the phone’s primary features. Today, Google announced the Pixel and a host of other products, but the company didn’t say anything about Google Magic. Verizon also removed “Google Magic” from the Pixel specs on its business site, where it was previously listed. Read More >>

augmented reality
Magic Leap AR Star Wars Experience Will Bring R2-D2 to Your Living Room

Despite gathering a ridiculous $1.39 billion in funding, few people beyond its developers and investors know the specifics of what augmented reality specialist Magic Leap is up to. But today, we got a Star Wars-powered glimpse of what the technology is capable of. And blimey, it looks impressive. Read More >>

Magic Leap Patent May Reveal Its Upcoming AR Headset

Magic Leap—valued at more than $4.5/£3.1 billion—is one of the most secretive (and exciting) technology companies in the world. Despite its fruitful fundraising campaigns, the company has never released a commercial product and very few people have ever tried its state-of-the-art augmented reality headset. Read More >>

magic leap
Magic Leap’s Latest Demo Is Like Tripping Balls

Wired just published a giant feature on Magic Leap, the lavishly-funded, and crazy secretive mixed reality startup that we know almost nothing about. Professional thoughtfluencer Kevin Kelly got impressive access to the startup and reveals some very tiny details about what the hell they’re doing. There’s a headset! And it is capable of what you see in the video below, which is like tripping, if LSD made you hallucinate your calendar. Read More >>

Google Patents Headmount With Holograms

A new and amazingly futuristic patent application filed by Google has been uncovered, one that sees the tech giant imagining a future where holographic headsets are commonplace and, even more wildly fantastic, that Google Glass had made a comeback. Read More >>

How Magic Leap Plans to Make Virtual Objects Appear in the Real World

Want to know more about the mysterious Magic Leap and its plan to make virtual objects appear in the real world? Watch this fireside chat with three of the company’s leaders, including Snow Crash author Neal Stephenson. [MIT Tech Review] Read More >>

Magic Leap Claims This Kickass Reality-Bending Raygun Game is Real

Remember Magic Leap, the elusive Google-funded company promising to make virtual objects look like they exist in the real world? The one whose technology we've never actually seen? The secretive startup just released this incredible video filled with robots, retro rayguns, and a holodeck-like user interface. Read More >>