gaming
Rocket League is a Lot Easier When You’re Playing It In Real Life

Rocket League seems like a game that wouldn’t translate well to real life. It’s super intense, with cars that seem to defy physics and balls that explode. But the real-life version we had the chance to play at Toy Fair in New York this weekend is just as fun, while being a lot easier to master. Read More >>

gaming
Hot Wheels Made a Real-Life Version of Rocket League With Tiny RC Cars

With Rocket League having already arrived on the Nintendo Switch, Psyonix and Mattel have teamed up to create the second most portable version of the game. The Hot Wheels Rocket League RC Rivals set brings Rocket League into the real world with a pair of tiny RC cars you use to knock a giant ball into your opponent’s net. Read More >>

ai
Mattel Cancels AI Speaker for Kids After Lawmakers Demand Answers

Mattel is cancelling Aristotle, a device described as “Alexa for kids,” after facing criticism from lawmakers and parents’ groups. In a statement, Mattel said Aristotle did not “fully align with Mattel’s new technology strategy” and would not bring the device to market “as part of an ongoing effort to deliver the best possible connected product experience to the consumer.” Read More >>

spam
I Gave Mattel My Email Address to Keep My Child Safe. They Used It to Send Me Spam.

Once I became a parent, I noticed for the first time that the products I was buying came with pre-addressed postcards. These postcards ask you to send in your contact information, so you can be informed if the product you bought is later deemed unsafe and recalled, so you don’t, for example, get killed by a whipped cream canister. Read More >>

toys
Fisher-Price Will Battle Childhood Obesity With an Exercise Bike Tablet Holder

Your tablet-obsessed child spending hours on the couch poking at a touchscreen probably isn’t doing their waistline any favours. But instead of wrestling an iPad out of their hands, Fisher-Price wants to help battle childhood obesity with a tablet holder that’s essentially an exercise bike for kids. Read More >>

reviews
The New View-Master Deluxe VR is the Best Cheap VR Headset Available

If you’re looking to dabble in VR using the smartphone you’ve already paid for, instead of spending many hundreds on an Oculus Rift or HTC Vive setup, Google Cardboard is a great affordable alternative. But Mattel’s upgraded View-Master VR that’s more comfortable than Cardboard, more secure, and is compatible with a wider range of devices. Read More >>

desired
You Can Now Add The Beatles’ Yellow Submarine to Your Hot Wheels Collection

To celebrate the 50th anniversary of The Beatles’ Yellow Submarine album, and the animated film that followed two years later, Mattel is finally getting around to turning that imaginary golden underwater explorer into a Hot Wheels car, followed by an entire line of vehicles inspired by the movie. Read More >>

toys
Hot Wheels Rolls Out 4 New Character Cars, But Wonder Woman Steals the Show

In support of Women’s History Month, today Hot Wheels revealed four new character cars based on female headliners from Marvel, DC, and Star Wars. But the star of today’s miniature auto show is definitely the Batman v Superman: Dawn of Justice Wonder Woman character car. Read More >>

toys
Tyco Is Back With the First RC Toy That Can Climb Stairs

Children of the ‘80s will remember Tyco as the definitive brand when it came to affordable remote control toys. After changing hands a few times, the company was eventually bought by Mattel who is officially relaunching the Tyco brand with the new Terra Climber; the first RC toy that can climb stairs. Read More >>

uncategorized
The First Minecraft Hot Wheels Car is Just a Box on Wheels

It looks like Mattel has decided to test the dedication of die-hard Hot Wheels collectors and completionists. The line’s first Minecraft-themed vehicle, the Minecart, is a perfect recreation of the one appearing in the game. So in other words, it’s nothing more than a box on wheels. Read More >>

toys
Master Chief’s Iconic UNSC MA5 Halo Rifle Is Now a BOOMco Dart Blaster

To the dismay of blaster fans who’d fallen in love with the BOOMco toys, Mattel has scaled back the line and will start focusing it more on licensed properties. The silver lining to that bad news is that we’re going to be seeing more and more weapons from the Halo universe brought to life, starting with Master Chief’s trusty MA5. Read More >>

toys
Even Barbie Has a Hoverboard Now, But Hers Actually Flies

The smell of melting plastic is particularly unpleasant, so instead of putting Barbie on a two-wheeled self-balancing contraption prone to melting down, Mattel has given Barbie a hoverboard that legitimately takes to the air. Read More >>

3d printing
Mattel Is Making a £207 3D Printing Toy Studio For Kids

One of the world’s largest toy makers, Mattel, has long embraced the idea of helping kids build their own toys. Back in the 1960s, the company released the very first ThingMaker, which let kids create figurines by pouring liquid plastic into molds and then heating them up in an oven. Now, Mattel thinks it can bring back the toymaker movement with its own affordable 3D printer. Read More >>

gadgets
The VR View-Master 2.0 Will Be the Best Google Cardboard You Can Buy 

Last year Mattel completely re-invented the View-Master by turning it into what eventually became one of the better Google Cardboard solutions on the market. It was cheap, comfortable, and held almost any smartphone available. And this year Mattel will be introducing a new model that fixes all the original’s minor problems. Read More >>

toys
Barbie Now Has an Entire Smart Dream House That Responds to Kids’ Voice Commands

Do you hear that? That’s the sound of privacy and children advocates having an aneurysm. Because following up on last year’s controversial Hello Barbie that relied on the internet to have real conversations with kids, Mattel has just revealed an entire dream house that uses a wi-fi connection to respond to voice commands. Read More >>