design
This Simple Metal Tube is Packed Full of Emergency Supplies

After the massive earthquake and subsequent tsunami that hit Japan a few years ago, the nation has a renewed focus on ensuring its residents are prepared for emergencies. And design studio Nendo’s contribution is this non-descript metal tube pre-packed with vital supplies. Read More >>

design
A Better Suitcase With a Roll-Up Lid That’s Never in the Way

It means you'll be sacrificing a bit of storage space, but Fabbrica Pelletterie Milano's new Nendo-designed Kame suitcase has a clever segmented lid that rolls up when opened so it's not constantly falling down on you while you're trying to find a specific shirt. It also means you can open the suitcase in tight spaces, like in the back of a taxi, if you're trying to find a jacket or stow one. Read More >>

design
This Umbrella’s Sleeve is Always Hiding in its Handle

An umbrella isn't any more or less effective if you keep it wrapped in that thin fabric sleeve when not in use, but many of us just prefer it that way. It makes it easier to stash in a bag, and yes, there's a sense of panic and disorder when it goes missing. Thankfully, Nendo has ensured that will never happen again because the Cover-brella permanently stores that sleeve in the handle. Read More >>

design
A Clever Standing Umbrella Drips Dry on its Own Two Feet

Sometimes all the extra effort required to carry an umbrella and deal with the soaking wet mess afterwards almost makes it seem like you're better off just facing the rain unprotected. But by simply adding a small pair of feet to the handle, the clever designers at Nendo have managed to make wrangling an umbrella a little less annoying. Read More >>

desired
Impossibly Adorable Glassware Inspired by Winnie the Pooh’s Antics

Science hasn't officially proved it just yet, but everyone knows it's all but impossible to hate Winnie the Pooh. Even though the yellow bear's admitted to stealing honey, harassing rabbits, promoting obesity, and other antics – the designers at Nendo have captured in this adorable glassware collection featuring sculpted silicone lids and coasters. Read More >>

design
The Gradient Markings on This Ruler Are Visible on Light or Dark Paper

Here's a simple but rather clever design improvement for clear plastic rulers that most of us would have probably welcomed back in grade school. Nendo's new Contrast Ruler features metric markings that fade from black to white, so no matter what colour of surface you're working on and shows through, you can always easily discern the tick marks. Read More >>

design
Elastic Cubes Take Elastic Bands Into the Third Dimension

For some reason mankind has been happy to settle for elastic bands that only exist in two dimensions. So far they've served us mostly ok, but the talented designers at Nendo have realised that takes elastic bands into the third dimension vastly improves their usefulness. From securing rolled up documents, to binding together a bunch of pencils, it's just an all together better design. Read More >>

watch this
It’s Hard to Imagine a Classier Ad For Cup Noodles

There's a special place in most of our hearts for instant noodles. Whether you have no time, no money, or no will to live, Cup Noodles is a comforting Styrofoam haven in a cruel world. But it's definitely associated with sterile corporate break rooms and student living more than pastel animations or farm to table. But this advert tries to make you see Nissin Cup Noodle differently. Read More >>

design
Say Goodbye To Allen Keys: Furniture That Assembles With Coins

If you're a college student or a young professional in your first apartment, you're probably well versed in assembling Ikea furniture. But soon after, those vital allen keys always seem to go missing, and when it's time to move your bedroom set, it's off to the hardware store to try and find a replacement. So thank goodness the folks at Nendo came up with a better solution: furniture that assembles using nothing more than the loose change in your pocket. Read More >>