shoes
Sports Direct Accuses Nike and Adidas of Unfairly Controlling the Bouncy Shoes Market

Mike Ashley's Sports Direct is attempting to start a little war with Nike and Adidas, and is accusing the two sportswear giants of using their big brand leverage to control the market; demanding competition authorities initiate a "wide market review" of their UK and EU operations. Read More >>

nike
Pimped Holy Nikes Sell For £2,000

A few pairs of extremely customised Nike trainers have sold for a comically extreme price to the world's shoe collectors, with the MSCHF-modified Nike Air Max 97 trainers selling out instantly for a staggering initial price of $1,425 (£1,120) – a value that's doubled already on the resale market. Because shoes are investments now, like everything else, if you keep it in the box. Read More >>

shoes
You Can Now Tell Siri to Tighten Your Nike Self-Lacing Trainers

Nike’s self-lacing (self-tightening is probably a more apt description) FitAdapt technology is slowing making its way into more of the brand’s shoe lines, including the Adapt Huarache now. The trainer’s design might date back to the early ‘90s, but it will actually be Nike’s first self-lacing shoe that can be remotely operated from the Apple Watch, or by simply telling Siri it’s time to lace up. Read More >>

shoes
You Can Allegedly Now Brick Your Nikes, Thanks to the Miracle of Technology

Wow, technology. Papal apps. Speculative e-currency that sucks up as much energy as a small country. Shopping carts that spy on you. And now, a pair of $350 (~£270) motor-and-gear-train-packed Nikes that link up with an app to control their fit... and that you can reportedly “brick” by connecting them to an Android. Read More >>

patents
Nike Patent Imagines Shoes With Tiny Treadmills Built Into the Soles

A recently published patent filed by Nike depicts a new “rotatable conveyor element” designed to help people put on their shoes. Essentially a tiny treadmill, the proposed device is a conveyer belt that’s embedded in a shoe’s insole and “configured to rotatably engage a body part of the wearer as the foot enters the space and draw the foot into the space,” according to the patent first spotted by Digital Trends. Read More >>

design
This Is How Nike’s Self-Lacing Trainers Actually Work

When Nike released its self-lacing HyperAdapt 1.0 trainers last year, people went crazy for them, even with their outrageous £600 price tag. But does anyone actually understand how they work? Read More >>

shoes
Save £800 and Build Your Own Pair of Self-Lacing Trainers Using Lego

Back to the Future II> gave us an awesome glimpse of the future where trainers automatically laced themselves. What the films left out, however, was that those trainers would cost you £800 a pair. Oof. But if you’ve got a bit of Lego lying around at home, you can give any shoe self-lacing powers on the cheap. Read More >>

manufacturing
Ikea’s Now Making Chairs the Same Way Nike Makes its Knitted Sneakers

There’s nothing quite as comfortable as wearing a sweater knit by a grandparent, right? That’s why Nike started using digital knitting machines to create its colorful Flyknit sneakers back in 2012, and why Ikea has now adopted the same technology to create a pair of chairs designed to pamper your posterior. Read More >>

gadgets
Nike’s ‘Cheaper’ Self-Lacing Trainers Will Still Be Incredibly Expensive

Last we heard, the incredibly rare Nike Mags self-lacing trainers, which first appeared in Back to the Future II, were selling for over $200,000. So we were hopeful that the Nike HyperAdapt 1.0 shoes, which feature the same self-lacing technology, would be an affordable alternative. But unfortunately that’s not the case. Read More >>

watch this
Watch This Guy Treat His Back to the Future Nike Mags Like a Newborn Baby

If you’re still heartbroken about not winning a pair of the Nike Mag self-lacing trainers, you might want to skip this video. Super Deluxe hunted down “Chris,” who was lucky enough to snag one of the only 89 pairs, and now treats the sneakers with more care than he would a newborn baby—and with good reason. Read More >>

design
You’ll Need to Head to the US to Buy Nike’s Self-Lacing Trainers for Christmas

We’ve been waiting 27 years for this… and anybody not prepared to travel to the US in order to buy the ultimate 2016 Christmas present will have to wait a little longer. Read More >>

sports
Nike’s New £921 Sunglasses are Really — Wait, £921?!

For top runners, like the elite specimens competing in the Olympics, every last thing you wear needs to be engineered for comfort and speed. So Nike and Zeiss took inspiration from human anatomy for a new pair of sunglasses that wrap around an athlete’s head. Read More >>

security
This Nike Shoebox is Actually a Secret Safe

You can get safes camouflaged as everything from water bottles to cans of shaving cream, but our new favourite way to protect your valuables might be this Nike shoebox strongbox that few intruders will even think to look inside — unless they’re really after a rare pair of Jordans. Read More >>

design
Converse Has Modernised the Classic All Stars After 96 Years

Last year, Converse redesigned its iconic Chuck Taylor sneakers for the first time in almost 100 years. The new version of the kicks went over so well that now Converse is updating its classic All Stars too with a modern take that replaces the canvas uppers with a lightweight and breathable knitted material. Read More >>

design
Here Are Nike’s First Power Lacing Shoes

Ever since Back to the Future II, people have wanted shoes with power laces. Well, it’s happened. Nike has finally put power lacing in real shoes. In real life. As in, you’ll actually be able to buy them. And you’ll never have to tie a shoelace again. Read More >>