The Inside Story of How Olympic Timekeeping is So Amazingly Precise

Three one-thousands of a second is less than 1/10 of a blink, less than 1/100 of a heartbeat. But if you're a speed skater, 0.003 seconds can be the difference between gold and silver. So how are Olympics timekeepers able to get such ridiculous precision and accuracy? For insight, we talked to Omega's Peter Hürzeler, head of Olympic timekeeping. Read More >>

What Do You Think of the Sochi Olympic Logo?

Sochi hasn't been displaying the best of marketing strategies to date, with the world now fully aware that it still isn't ready for the impending Olympics. Can its logo help right some of its wrongs? Read More >>