A PR Firm’s Winding Up MPs and the Daily Mail With a Fake Brexit Game

Everyone's talking about deepfakes, but welcome to yet another minor manifestation of the internet's capacity for falsehood: Brexit Royale. This video game features various British politicians facing off against one another in classic royale style. Or at least it would, if it were real. Read More >>

Amazon: What If You Thought of Doing Manual Labour for Us as More of a Workout

On Monday, Amazon’s PR department touted the story of a woman who allegedly lost a tonne of weight working for its Flex delivery service in the US. In the company’s framing, Flex isn’t a dystopian project to reduce shipping costs by letting an army of expendable, plainclothes contractors compete to score “last-mile” delivery gigs. It’s a fun workout! Read More >>

Millennials Get Their News From Memes, Says Tech Company That Understands Neither

"Memes have replaced Twitter as the go-to news source for millennials," according to smartphone manufacturer LG, in surely one of the worst press releases ever. Read More >>

Users Tricked Footballers Into Tweeting Rude Things in Another Twitter Stunt Gone Wrong

There are only three things that are infinite: the universe, human stupidity, and the number of people willing to cock-up online marketing campaigns for a cheap laugh. Puma just found the last one out the hard way when Twitter users realised they could make footballers tweet lewd messages. Read More >>

Paddy Power’s Rainforest Gaffe, and the Seven Most Talked About World Cup Stunts

While all eyes will be focussed on the pitch once the World Cup kicks off this Thursday, there's a battle taking place off of it too. Companies are falling over themselves in an effort to capture the buzz surrounding this year's Brazilian tournament, looking to outdo each other with ever more elaborate footballing-themed stunts. And for every stroke of marketing genius, there's a facepalm fugazi just waiting to follow it up. Read More >>

“Automated System” Blamed for David Cameron Following a High Class Escort Agency on Twitter

The prime minister appeared to have accidentally added a high class escort agency to his list of followed people on Twitter, although his people suggest it was some sort of accident and should not be considered an official endorsement of "Elite London Escort Agency" Carltons. Read More >>

Nokia’s Sarcastic Apple Tweet a Viral Smash With the Anti-iPhone Masses

A simple tweet by Nokia which read "Thanks, #Apple ;)" and suggested that the colour scheme of iPhone 5C was influenced by Nokia's bonkers colour palettes has gone Triple-A viral, with Twitter claiming it's been one of the most successful marketing tweets in history. Read More >>

James Blunt Spams “the Whole of the UK” With New Single Email

After years of offending our ears with his music, mystifyingly popular singer James Blunt has now managed to offend our eyes -- thanks to an email PR campaign that ended up spamming "millions" of people. Read More >>

Would FREE ALCOHOL Tempt You Into Bothering With NFC?

Black booze maker Guinness is having a go at encouraging people to use NFC in pubs, with a competition now live that lets drinkers win a free pint just for swiping a pub's beer tap with their mobile. Read More >>

Real-Life Superheroes Fly in (by Plane) to Promote Huawei’s New Mobile Phone

These people are apparently called Phoenix Jones and Purple Reign. They are, if we believe what we are told, real-life superheroes, who try to inspire people by hanging about in their costumes and prevent crime by making everyone laugh at them instead. Read More >>

This is Apparently the Nokia Lumia 1020

Following on from the oodles of leaks and ahead of today's anticipated official launch, press shots of the rumoured Nokia Lumia 1020 have emerged. As you'd expect from a phone going big on camera performance, there's an enormous bulge around the back, plus it comes in trademark Garish Nokia Yellow, should you have the balls to try to pull that off. Read More >>

xbox one
Xbox One PR Blunder of the Day: MS Suggests Sticking With Xbox 360 if Your Internet’s Crap

Microsoft's amazingly catastrophic Xbox One campaign has unloaded another bullet into the bloody stumps where its feet used to be, with Xbox team exec Don Mattrick suggesting people with no little or no internet access bypass Xbox One's 24-hour check-in requirement by... sticking with Xbox 360. Read More >>

HMV’s Twitter Account Goes Rogue

Sounds like quite a lot of people are having a really crappy time over at HMV. However, management obviously didn't think about the corporate Twitter stream. Mass execution? Live twitter coverage of firings? Nasty stuff. Read More >>

Stephen Bates RIM EU MD
RIM Gives Us a Master Class on How Not to Answer a Question

We're used to politicians talking a heck of a lot, but not actually saying anything of substance at all, and definitely not answering the damn question. But RIM's EU MD, Stephen Bates, has just put them all to shame. Here's how to stick to a pre-written PR script no matter what the hell happens. Or in other words, how not to do an interview. Just listen to this cringe-fest. Read More >>