What Do You Think of ITV’s New Child-Like Logo?

ITV's just launched its total rebrand, the biggest change to the UK's second biggest broadcaster in the last 12 years, and it's not exactly gone over well. The critical response has been pretty much universally bad, but what do you think? Has ITV just become hip, or is a logo that looks like a child practicing joined-up writing the embodiment of fail? Read More >>