military
The US Navy’s New Diving Suit Is Straight Out of G.I. Joe

The United States Navy recently announced a futuristic new diving suit that's designed to use less helium. There's only one problem: they made it look just like Cobra Eel, the mortal enemy of Wet-Suit, a G.I. Joe Navy SEAL. Read More >>

sony
You Have to Scuba Dive to Reach Sony’s Underwater Store 

Some retailers believe that it's important to make their stores easy to find. They'll even pay a premium for space in popular malls or streets with lots of foot traffic. Sony is taking a different approach with its Xperia Aquatech Store, one that definitely does not value convenience and spits on the concept of foot traffic. For one thing, it's underwater. For another, you have to SCUBA to get there. On top of that, you have to be invited. Read More >>

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Using Google Street View to Study the Great Barrier Reef

The Catlin Seaview Survey is a Google and University of Queensland project using a nifty underwater camera rig to create a zoomable, 360-degree image of Australia's Great Barrier Reef. Destin from SmarterEveryDay got to hitch a ride with the team that records this sea-floor Street View. You don't want to miss this. Read More >>