design
Double-Sided Strap Lets You Hide Your Apple Watch Shame Under a Nicer Timepiece

Like a horological version of a mullet, watchmaker Sinn has created something it calls the Dual Strap System allowing someone to wear both a traditional watch, and the Apple Watch, at the same time. It’s business up front with the analogue timepiece, and a party in the back with all of the added smartwatch functionality. Read More >>

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There’s an Apple Watch Strap That Costs More Than Three Pebbles

So Apple's 'Spring Forward' event showed off some lovely stuff. An unbelievable looking MacBook that's thinner than a MacBook Air (those names really need looking at) and the most attractive smartwatches we've yet seen. But oh those prices… Read More >>