I’ll Get Excited About Hublot’s New Smartwatch When Jay-Z Actually Wears It

“New watch alert: Hublot.” The timepiece maker made famous by rapper and Tidal owner Jay-Z in a shout-out on his track “Otis,” is releasing a smartwatch powered by Google’s Wear OS. It’s called Big Bang Referee 2018 FIFA World Cup Russia. Cute name. Call me when Hov puts one on. Read More >>

Intel Says It’s Developing a Genderless AI

Early this morning, Tag Heuer and Intel announced a new smartwatch ahead of next week’s major watch and jewellery show, Baselworld. The sequel to last year’s $1500 Tag Heuer Connected, the Connected Modular 45 is another beast of a smartwatch, with a huge 45mm face and a lot of Intel inside. And according to the Verge, even more Intel is coming to the watch later this year—in the form of a new, genderless artificially intelligent assistant. Read More >>

Tag Heuer Connected Review: Far Too Pricey for What it Is

The Tag Heuer Connected is the first Android Wear smartwatch made by a Swiss watchmaker. With a big display, a stainless steel frame, and powerful guts inside, the Connected is the forefather to all the luxury wrist wearables that will inevitably follow it, and it’s a wonderful piece of wrist gear. Read More >>

Tag Heuer’s Android Wear Watch Will Not be Cheap

BitStream: Android Wear gets dressed up, Uber plans a big move for local delivery, and Pluto gets GIFed. Read More >>

Tag Heuer Intel-Powered Android Wear Smartwatch Confirmed

It's official – Tag Heuer is teaming up with Intel to deliver a luxury smartwatch based on its Carrera model. While the design is yet to be finalised, Android Wear is the confirmed OS. Find more info here. Read More >>

Tag Heuer and Intel Smartwatch Will Tag Team Against the Apple Watch (Updated)

Update: It's official – Tag Heuer is teaming up with Intel to deliver a luxury smartwatch based on its Carrera model. While the design is yet to be finalised, Android Wear is the confirmed OS. Read More >>

TAG Heuer Will Face the Apple Watch Head-On With Its Own Smartwatch

Luxury watch manufacturer Tag Heuer was dismissive of the threat posed by the Apple Watch, even when the Cupertino company began poaching its staff. Now however, just as Apple's design guru Jony Ive predicted, the tide seems to have turned -- Tag Heuer has admitted work has begun on its own smartwatch product. Read More >>

Luxury Brand Tag Heuer Wants to Make a Smartwatch

It looks like luxury watchmakers were waiting to see what Apple had planned before entering the smartwatch race. Less than a week after the company's Apple Watch announcement, Tag Heuer spoke with a local Swiss newspaper about its own smartwatch plans and how it will be nothing like Apple, reports Reuters. Read More >>

Will Anybody Pay £2,400 for Tag Heuer’s New Phone?

Some people have more money than sense, and even then a damn sight more of both than taste. For such individuals, Tag Heuer's new phone—the Racer—is just the handset to slip into their back pockets. They deserve it! No, really, they do. Read More >>

This Video of the New Super-Accurate TAG Heuer Watch Is Nuts

Pay close attention to this video or you'll miss Tag Heuer's new Mikrotimer Flying 1000 in action. The new concept watch is the most accurate mechanical chronograph ever. Read More >>