Hasbro Has Officially Trademarked the Smell of Your Childhood: Play-Doh

I have some bad news if you’ve created a perfume that has a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough. That’s exactly how Hasbro describes the scent of Play-Doh, a smell that many of us associate with out childhoods, and a smell that the toy maker has officially now trademarked. Read More >>

An Insurance Company Just Trademarked the Name ‘Trumpcare’

Ever since Donald Trump announced his plan to run for president, random people have been filing for all kinds of trademarks that include the Trump name. Some are Trump supporters, while others are Trump resistors, but friend or foe, it’s a land grab for intellectual property rights. As you might expect, there are some tremendous entries out there—like the term Trumpcare. Read More >>

If You Want to Dig Up Apple’s Secrets, Go to Jamaica

When it comes to Apple, Jamaica knows all. Quartz has an interesting report out today about Apple’s habit of filing trademark applications for new products, including macOS and the Apple Watch, in the Caribbean country. The reason? Secrecy, of course. Read More >>

Intel Lawyers Tell John McAfee He Can’t Call His Company ‘John McAfee’

Sometimes, all a man has in this world is his name, but according to Intel, antivirus pioneer and living cautionary tale John McAfee doesn’t even have that. Read More >>

WordPress Names and Shames Ridiculous Takedown Requests

Wordpress owner Automattic has been quietly raging against some of the more creative abuses of the DMCA takedown procedures and general attempts to control the internet, maintaining a "Hall of Shame" tag on its official blog to out some of the worst attempts to get it to remove content. Read More >>

In China You Can Get an iPhone-Branded Handbag and There’s Nothing Apple Can do About it

When it rains, it pours. Apple’s going through a pretty horrible period right now, with iPhone sales declining for the first time ever, investors backing away from the company and a steady stream of rumours painting a pretty shit-looking picture of the iPhone 7. Oh, and an employee died at the company’s HQ last week. Read More >>

Apple Music Might Be Getting New Beats Radio Stations

Apple has filed trademark applications for Beats 2, Beats 3, Beats 4, and Beats 5. That would be four more stations—Does anybody out there even listen to Beats 1? Read More >>

Sorry, Apple, Someone Else Owns the iWatch Trademark in the UK

Apple's been gearing up for its long rumoured smart watch project for some time, although there may be some problem with using the anticipated "iWatch" name in the UK -- someone already owns it. Read More >>

Apple Had to Acquire Its “Lightning” Trademark From Harley-Davidson

Apple's controversial Lightning connector has a name that nicely matches up with the Thunderbolt data connection. But its name caused Apple some trouble — because it had to buy the trademark from Harley-Davidson. Read More >>

Insane French Company Baits Anonymous by Trademarking “Anonymous”

A bizarre attempt by a French company to register the Anonymous name as a trademark has succeeded, with the firm now owning the rights to create Anonymous merchandise in France. As you might expect, the Anon hackers themselves aren't impressed and will not be buying the t-shirt. Read More >>

Why Does Neil Young Need Six High-Resolution Internet Music Stores?

Neil Young thinks music sounds like crap. Not in an old codger, music-just-ain't-the-same way, but in an I'm-developing-six-high-resolution-services sorta way. Which could be great! But why six? Read More >>

Apple Has Been Denied the Multitouch Trademark

It's not hyperbolic to say that Apple introduced multitouch to the masses with the iPhone. Apple thought that they could trademark it. Unfortunately for them, the United States Patent and Trademark Office thought differently. They've denied Apple the multitouch trademark. Read More >>