Weetabix and Weet-Bix in Entirely Predictable Trademark War

This is happening in New Zealand, where it appears that Weet-Bix is the dominant form of wheat-based cereal biscuits, with our familiar local Weetabix version relegated to mere import novelty for ex-pats. Hence Weetabix is the one that the makers of Weet-Bix want kicked out of the country or censored before being put on sale. Read More >>

Even Weetabix Is Leaving The UK

In a devastating blow to the league of oldsters trying to bring back some sort of imaginary 'golden age' to the UK, British-as-fish-and-chips breakfast cereal Weetabix is jumping ship to the US. Read More >>