Weetabix and Weet-Bix in Entirely Predictable Trademark War

This is happening in New Zealand, where it appears that Weet-Bix is the dominant form of wheat-based cereal biscuits, with our familiar local Weetabix version relegated to mere import novelty for ex-pats. Hence Weetabix is the one that the makers of Weet-Bix want kicked out of the country or censored before being put on sale. Read More >>