research
Simple Fins on Tyres Could Improve Vehicle Fuel Efficiency

Slapping a giant fin on the back of your hand-me-down Corolla isn’t going to make it go any faster. But researchers at Yokohama have found that adding a series of angled fins to a tyre can actually help improve a vehicle’s aerodynamics, which in turn means better fuel efficiency and fewer stops at the pumps. Read More >>

research
We Didn’t Know How Tyre Sounds are Made Until Now

With supercomputers capable of beating our best chess and Jeopardy players, you'd think that being able to simulate the sounds a tyre makes while rolling on a road was easy—but it's not. In fact, Yokohama had to team up with the Japanese equivalent of NASA to finally recreate how air and sound behave around the company's tyres. Read More >>